Analyze
Map your cost and revenue structure with the tools. See where margin leaks.
You know coffee better than your numbers
A workbook for coffee shops and micro-roasteries. Invoice prices in, margins out.
See the fileInstant download. No subscription, no account needed.
SaleSale price
GoodsCost of goods
Food cost
Flat white 1 cup
3.30
0.63
19%
Retail bag 1 kg
32.00
8.00
25%
Sample rows from the file. Yours will be your own.
A Complete System to Analyze and Improve Your Margins
Not a boring course. An operational framework with ready-to-use tools and strategies built for coffee business owners.
The Strategic Layer
You know the month hurts. What you cannot see is where: milk, labour, a price you set two years ago, they all blur into one number at the bank.
The CBPF maps your entire cost and revenue structure and shows you, decision by decision, where the margin leaks. The diagnosis comes from your numbers, not your gut.
The Operational Layer
Ready-to-use documents, trackers and templates let you move from insight to execution without starting from scratch.
- Food Cost per cup
- Retail bag Cost
- Repricing Scenario
- Monthly Margin
- Margin by Category
- FC% Tracker
- monthly Dashboard
What You Unlock With Your Own Numbers
- See exactly what every cup costs to produce, from your own numbers
- Spot the margin leaks that never show up on a report
- Price for B2C and B2B on real numbers, not habit
- Read your business health from 3 numbers every Monday, in under 10 minutes
- No setup: enter your numbers and the workbook does the math
You know the month is tight. The framework shows you where.
One coffee shop doing 14,000 a month and still losing money, run through three tabs of the workbook. Real labels, real benchmarks, real verdicts.
Monthly revenue, excl. VAT
14,000
Ingredients (total food cost)
33.6%
benchmark 25-35%
✅ OK
Labour & payroll
42.9%
benchmark 28-36%
⚠️ Above benchmark
Rent & property
13.6%
benchmark 8-15%
✅ OK
+ six more cost lines, all ✅ inside benchmark
Total costs
14,750 · 105.4% of revenue
Net margin
−750 · −5.4%
🔴 Negative, losing money
One line out of nine explains the whole loss. Bring labour back to the top of its range and this coffee shop's month ends at +210. That is where you act first.
Same coffee shop, tab 7: the product working against it
Cappuccino & milk drinks
67.3%
revenue 5,200 · gross margin
✅ Strong (≥65%)
Espresso & short drinks
66.1%
revenue 2,800 · gross margin
✅ Strong (≥65%)
Retail bags (250g / 1kg)
44.3%
revenue 1,400 · gross margin
⚠️ Watch (35-50%)
+ two more categories, both ✅ Strong
All categories
14,000 revenue · 66.4% margin
Retail bags
44.3%
⚠️ Watch (35-50%) · typical for a retail bag: 60-70%
The shop average reads 66.4%, healthy. That number hides retail bags at 44.3% against a typical 60 to 70. The benchmark table inside the file holds that range for every product type you sell.
Same coffee shop, tab 5: the fix, down to one number
Product name
Flat White
Current price → proposed new price
3.30→3.50
Monthly units sold
1,000
Gross margin per cup
2.67 → 2.87
ingredient cost 0.63, from tab 3
Monthly gross profit
2,670 → 2,870
at the same volume
+200 a month
How many clients can you afford to lose?
7.0%
Lose 7 in 100 and the month's profit holds. Lose fewer and it climbs.
A 0.20 raise on one drink. The fear of raising prices now has a number: up to 7 customers in 100 can walk away before it costs you anything. If they stay, +200 a month from a single product.
Worked example. The labels, benchmarks and verdicts are the file's own, exactly as you will read them.
Claim These Free Bonus Tools Today
Both bonuses answer the same question: how do you raise prices without losing the customers you worked hard to build.
Bonus #1
Repricing Communication Kit
Everything you need to raise a price without losing customers.
- 4 ready-to-send templates: B2B wholesale email, B2C social post, counter card, customer newsletter
- Decision guide: when and how much to raise
- The 6 rules for communicating an increase
Bonus #2
Price-Justifies-Itself Playbook
A 5-move method to make your price hold, no more comparing on price alone.
- 5-move method with practical exercises
- How to frame value so customers stop comparing on price
- Built for owners who know their numbers but struggle to defend them out loud
Get the Complete System to Run a More Profitable Coffee Business
Claim your CBPF System bundle with 2 bonuses included.
The CBPF: Coffee Business Profitability Framework
- full strategy and analysis system
- Profit mapping tools, ready to use
- Business tracking documents
- repricing strategy module
- Bonus 1: Repricing Communication Kit
- Bonus 2: Price-Justifies-Itself Playbook
- Instant digital download
€57,95€129,95
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Up and Running in Three Simple Steps
How it works: No onboarding calls, no complicated setup. Download and start the same day.
Strategize
Build your repricing approach. Follow a clear method, not guesswork.
Execute
Use the templates and communicate new prices with confidence.
FAQs: CLEAR ANSWERS BEFORE YOU DECIDE
Still have a question? Reach out anytime at info@coffeemarketingpro.com
Who is the CBPF designed for?
The CBPF is for independent coffee shop owners, specialty roasters and owners running more than one site. All of them already run the business. Your costs move with every invoice while your prices sit where you set them, and the monthly total never says where the margin went: the drink, the retail bag, the second site. That gap costs you every month it stays open.
What do I receive after purchase?
The CBPF Workbook in Excel (9 tabs, ready to fill in), the CBPF Guide in PDF and both bonuses in PDF. You download everything the moment checkout is complete, so you can start on your numbers today.
Do I need specific software to use the tools?
No. The workbook is a standard Excel file that also opens in Google Sheets and LibreOffice. Every calculation is built in: you type your numbers into the yellow cells and the formulas do the rest. No new accounts, no subscriptions.
How long does it take to go through the framework?
The analysis is built to fit in one focused session: you enter your numbers once and read the results. There are no hours of video to get through first. How long implementation takes depends on your business, but you see your full margin picture on day one.
Is this relevant for a small coffee shop?
Yes. A small independent shop is exactly what the CBPF was designed around: one location, the owner making the decisions. It works with any currency and any market, and the same structure scales if you grow to more sites.
What is included in the bonuses?
The Repricing Communication Kit and the Price-Justifies-Itself Playbook: the two guides that cover the human side of a price change.
The Kit gives you scripts and templates to announce an increase; the Playbook shows how to build perceived value before customers see the new price.
Get the Complete System to Run a More Profitable Coffee Business
Claim your CBPF System bundle with 2 bonuses included.
The CBPF: Coffee Business Profitability Framework
- full strategy and analysis system
- Profit mapping tools, ready to use
- Business tracking documents
- repricing strategy module
- Bonus 1: Repricing Communication Kit
- Bonus 2: Price-Justifies-Itself Playbook
- Instant digital download
€57,95€129,95
Il file funziona, o ti rimborsiamo tutto
Non l'hai ancora scaricato? Rimborso pieno entro 14 giorni dall'acquisto, senza chiederti perché.
L'hai scaricato e non funziona, o non lo puoi usare per colpa nostra? Scrivi a info@coffeemarketingpro.com entro 48 ore dal download e facci vedere cosa non va. Rimborso pieno.
Vale per un file che non funziona, non per un file che avresti costruito in un altro modo. Politica di rimborso