The PCSA Framework: show customers what your price buys

With the CBPF your price rests on real numbers. Your customers meet it on the card by the till, on a bag or in a wholesale proposal. If it reaches them before its value, they compare it with the prices down the street and on the grocery shelf.

The PCSA Framework builds each of those messages on four steps, Problem, Consequence, Solution and Action, so the value arrives before the price. Matteo Borea created it and still writes with it.

• Four messages ready to fill in, each explained line by line, from a price change at the counter to a wholesale proposal
• A checklist for every message and ten first lines to start from
• The Draft Workflow bonus, a base prompt for a first draft built on the four steps, then seven checks that make it yours
• A PDF to download, for Adobe Acrobat Reader or Preview on a Mac